Project Scope

The development of a new lighting concept for Target's store of the future in conjunction with the repositioning of London based brand innovation studio Dalziel & Pow.

Schedule

2015

Category

Retail

COVA were engaged to work with London based brand innovation studio Dalziel & Pow to provide new lighting concepts for Target’s store of the future.

With the development of a new lighting concept in conjunction with the repositioning by Dalziel & Pow, Target were able to deliver new stores that projected a fun and energetic yet relaxed feel for their customers.